the company

about us

our purpose - why do we exist?

we exist to help build a future where women claim their bodies, in confidence and comfort

our mission - what are we here to do?

to inspire acceptance and confidence through alluring and bold swimwear

our vision - what future do we want to help create?

one filled with women who exude confidence, push boundaries and challenge societal norms


C - caring is cool. We care about our community and wish to help females succeed.

H - happiness looks good on you. Our success is dependent on the collective happiness of you, our customers, and us alike.

E - exclusivity is the name of the game. We promise an array of designs and collections, never to be repeated.

E - every women is sexy. We’re here to promote body positivity, encourage reclamation of our bodies and nurture self love.

K - keeping you on your toes. Not bound by convention, we aspire to set new trends and keep pushing boundaries.

Y - you come first. We strive to exceed our customer's expectations.

sustainable development goals

we pride ourselves on aligning our business with the following United Nations international Global Goals, to assist in ending poverty and protecting the planet:

5 Gender Equality - Achieve gender equality and empower all women and girls

8 Decent Work and Economic Growth - Promote sustainable economic growth

10 Reduced Inequalities - Reduce inequalities within and among countries

12 Responsible Consumption and Production - Ensure sustainable consumption and production patterns

13 Climate Action - Take urgent action to combat climate change and its impacts

14 Life Below Water - Conserve and sustainably use the oceans, seas and marine resources for sustainable development